Potential of Quality Approach

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INTRODUCTION

In this short article, I have given my views on Quality Approach, you may or may not agree with me completely... but even then, please read on...

BASIS OF QUALITY APPROACH

In the above image, I have summarised the basis of Quality Approach

Adopting quality into your business means striving towards business excellence

The three paths that leads to business excellence are:

Excellent process design

Excellent product design

Excellent service design

These three activities are carried out with focus on the final result - the aim of a business is "business sustainability"

QUALITY BEGINS WITH HUMAN BEINGS

I have always maintained that Quality is man made and the mankind has the power to either build or destroy through various activities which are either beneficial or harmful. To quote myself “Quality begins with human beings”

Both in the service and the manufacturing industries, we are always talking about business excellence - this is achieved only through an excellent Quality Approach

QUALITY APPROACH - A TOOL FOR GROWTH AND DEVELOPMENT

Most important is realising the potential of Quality Approach as a vital tool for overall development of an excellent business process, which creates both good customer base and good profit margin for the business. Second most important factor is incorporating this into the training modules of the organizations - training is the ultimate mode for creating a knowledge base

Knowledge is power, it creates growth of the human mind, and once this is achieved, adopting a Quality Approach becomes easy. Such awareness instils enthusiasm and willingness among employees at every level of the organization to contribute to quality enhancement. The feeling of process ownership is created, leading to the feeling of responsibility towards the final result of the process. Obviously, this feeling leads to the desire to keep on improving, in other words, continual quality improvement

This type of a learning environment leads an organization towards a fruitful journey on the path of Quality, which is possible only through Quality Approach. Once a good Quality Management System (QMS) is established in the organization, then Quality Approach enables the employees at all level to maintain and sustain the QMS successfully. ISO-9001 is the base for building such a structure - Quality Approach is synonymous with Process Approach

Quality Approach is all pervading and is an integral part of process design, product design, service design, business sustainability (profit structure). Quality Approach also plays an important part in structuring behaviour towards the customers - both internal and external. All these factors interact with each other to create Quality, which as we all know, means satisfying customer requirements and enhancing that satisfaction

A very important potential of adopting a good Quality Approach is that it enables the organization to build a good competency matrix and thereby hire appropriately skilled and experienced staff, especially so because the service sectors and manufacturing sectors need very highly skilled personnel to execute their tasks with perfection

THE FLIP SIDE OF QUALITY APPROACH

Is the unwillingness of certain organizations to adopt it. There are instances when there is no actual growth in quality within the organization; the organization just wants ISO certification to gain business advantage. Within some organizations, there is a lack of comprehension of the true implications of quality as a tool for improvement of the processes, thereby upgrading the product or service delivery standard

All said and done, it is important to note that because quality is a human activity, therefore there are bound to be limitations - one of the greatest limitations is “error”; nothing can be free from error though we strive towards “zero defect”. There will be human related limitations in process design, product design, and service design. In spite of this human limitation, Quality Approach gives us the confidence in our abilities to provide products and services which are free from errors